ABOUT
I'm originally from Chicago and have spent over 20 years in the retail world, exploring every side of fashion - from modeling, to styling, to leadership. My career began with brands like Tory Burch, where I served as an Operations Manager, and Everything But Water, where I learned firsthand how powerful and personal style can be. Working with women shopping for swimsuits taught me that fashion is tied to confidence and that vulnerability can be empowering.
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​Eventually I found Evereve, where I spent six years growing from a part-time stylist to managing and opening two successful stores. It was there that I found my true passion: helping women rediscover themselves through style. After moving to Florida, I'll be turning 40 next year and with some recent challenges I decided to pause, reflect and realign with what truly matters. I realized I wanted to take the work I love beyond four walls - meeting women where they are, just like me, helping them feel confident, seen, and stylish in every phase of life. The Kelley Edit was born from that purpose.
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